Sei You Sha by Atami Tea

Sei You Sha (西陽舎) is a distinctive departure from Uji-grown matcha — grown in tea fields at the base of Mt. Fuji along the Atami coast of Shizuoka, then gently roasted to develop a deep, nutty character reminiscent of Hoshino and Hizodenrai varieties. The result is a matcha that smells like sweet, toasted tea leaves and drinks smooth and creamy, with real umami depth and only the gentlest edge of bitterness. From Atami Tea.

Why Sei You Sha?

• Toasted, nutty flavor: Umami-rich, smooth, and creamy, with distinctive roasted-nutty undertones and just a touch of mild bitterness — closer to a warm, toasted character than the bright vegetal notes of most ceremonial matcha.
• Versatile in the cup: Balanced enough to enjoy as usucha, and the nutty depth holds up beautifully in a matcha latte — it's been a standout choice at specialty cafe pop-ups for exactly that reason.
• Distinctive craft: Gently roasted (焙煎) during processing, a technique rarely used in ceremonial matcha — it's what gives Sei You Sha its sweet, tea-forward aroma and nutty fragrance in the dry leaf.
• A different terroir: Grown in tea fields at the base of Mt. Fuji along Shizuoka's Atami coast — distinctly different growing conditions from the Uji-grown matchas most drinkers know.
• Best for: Matcha drinkers who love nutty, toasted flavors (think roasted hazelnut or barley) and want something different from the typical bright, grassy ceremonial profile.