The New Year Matcha Set by Gion Tsujiri is an exclusive limited-edition gift set that honors over 1,000 years of Japanese New Year tradition—featuring two exceptional ceremonial matchas: Geishun yo Usucha (30g) and Geishun yo Koicha (30g). This beautifully curated duo offers both the mellow refreshment of thin tea and the luxurious indulgence of thick tea, providing the complete New Year matcha experience in one festive package. Perfect for celebrating the arrival of the new year or gifting to tea enthusiasts, this set captures the spirit of renewal, tradition, and prosperity.

The tradition of drinking special tea on New Year's Day connects to the ancient Obukucha custom dating back to 951 CE, when Emperor Murakami recovered from an epidemic after drinking tea distributed by Buddhist priest Kuya of Rokuharamitsu-ji Temple. This sacred practice of drinking "Good Fortune Tea" (大福茶) to welcome health, happiness, and prosperity continues today. Gion Tsujiri's New Year Matcha Set embodies this time-honored tradition with two complementary expressions—Geishun yo Usucha for everyday celebration and Geishun yo Koicha for ceremonial moments—allowing families to gather and share the ritual of New Year tea together.

Founded over 160 years ago in Uji, Kyoto, Gion Tsujiri is renowned for its dedication to premium Japanese tea craftsmanship and meticulous stone-grinding techniques at just 40 grams per hour. Each matcha in this set is made by carefully grinding selected high-quality tencha leaves, and as soon as you open the package, a rich aroma tickles your nose. The Usucha offers a mellow yet refreshing sweet aroma with balanced umami—perfect for daily enjoyment. The Koicha delivers velvety texture, deep umami, and harmonious sweetness—ideal for special ceremonial moments. Together, they create a complete New Year matcha journey from light to luxurious, from reflection to celebration.

About this set:

• New Year Limited Edition: Available exclusively during the year-end season—a rare opportunity to experience Gion Tsujiri's complete New Year matcha collection in one set.
• Dual Matcha Experience: Geishun yo Usucha (30g) for mellow, refreshing thin tea and Geishun yo Koicha (30g) for luxurious, indulgent thick tea—versatile for every occasion.
• 1,000-Year Tradition: Honors the ancient Obukucha custom of drinking special tea on New Year's Day for health and good fortune—a sacred practice that brings families together.
• Complete Ceremonial Journey: Experience both usucha and koicha preparations—from everyday mindfulness to formal tea ceremony celebrations.
• Rich Aromatic Experience: Both matchas greet you with rich aroma immediately upon opening—each offers a unique sensory journey from nose to palate.
• Premium Stone-Ground: Carefully ground from selected high-quality tencha leaves at just 40 grams per hour—traditional craftsmanship ensures vibrant color and silky texture.
• Usucha Character: Mellow yet refreshing with sweet aroma and balanced umami—perfect for daily New Year enjoyment and matcha lattes.
• Koicha Character: Velvety texture with deep umami and harmonious sweetness—ideal for traditional tea ceremonies or special moments of indulgence.
• Festive Presentation: Both tins come in specially designed New Year packaging with festive motifs—beautifully presented for gifting or personal celebration.
• Perfect Gift Set: Ideal for tea enthusiasts, family gatherings, or corporate gifts—a thoughtful way to share the tradition and elegance of Japanese tea culture.
• Sacred Celebration: Perfect for New Year's Day when families gather to begin the year in the best of health and spirits—a shared ritual of renewal and gratitude.
• Short Shelf Life: Best before date approximately 60 days—consume as soon as possible after opening to enjoy peak freshness and aroma.
• 160+ Year Heritage: From Gion Tsujiri's unwavering commitment to premium Japanese tea craftsmanship and the timeless elegance of Kyoto tea culture.
• 100% Uji Origin: Both matchas are shade-grown, stone-ground, and packaged in Uji, Kyoto—the birthplace of Japan's finest matcha.