Hatsu Enishi (初縁) — "first bond" — is Marukyu Koyamaen's most versatile spring-exclusive matcha, ground from the very first harvest of the season before the standard crop begins. Unlike lighter spring matchas, Hatsu Enishi has real substance: a mellow, creamy body with vivid fresh fragrance, savory-sweet umami, and a long buttery finish that works beautifully as either usucha or koicha. Available mid-May through early July only, while supplies last.

Why Hatsu Enishi?

• Buttery, savory depth: The aroma opens with fresh spring greens and cream; the palate follows with layers of savory avocado, gentle asparagus-like vegetal brightness, and a soft mineral finish — no bitterness, no astringency.
• Vivid spring fragrance: A bright, fresh fragrance that defines first-harvest shincha — fuller and more aromatic than any of Marukyu Koyamaen's year-round ceremonial grades.
• Unusually versatile: Exceptional as thin usucha at 70–80°C (lower temperature brings out more creaminess and sweetness), and equally rewarding as koicha — each preparation reveals a different dimension of the same tea.
• Spring gift packaging: Comes in Marukyu Koyamaen's Shin Matcha presentation box — ready to give or to keep for a special morning. In stock mid-May through early July only.
• Best for: Matcha enthusiasts who follow the new-harvest season, anyone who prefers their ceremonial matcha rich and lingering, and those curious about koicha without committing to a heavier grade year-round.