Hatsu Kaori (初薫) — "first fragrance" — is Marukyu Koyamaen's spring-exclusive matcha, ground from the earliest leaves of the season before the main harvest begins, from a carefully cultivated early-maturing cultivar grown under cover. The result is a matcha of rare delicacy: light, clean umami with a soft creaminess that spreads gently through the palate. Available late May through June only, while supplies last.

Why Hatsu Kaori?

• First-pick character: These leaves are harvested weeks before the standard crop from an early-maturing cultivar — producing a lighter, brighter, more ephemeral flavor profile than any of Marukyu Koyamaen's year-round ceremonial grades.
• Soft creaminess, no edge: Smooth and mellow on the palate, light umami unfolds gently with no bitterness, no sharpness — a softness that comes through clearly in both the aroma and the cup.
• Spring ritual, simply made: Best enjoyed as usucha in a prewarmed bowl — it needs nothing elaborate. A quiet way to mark the turning of the season.
• Spring gift packaging: Comes in Marukyu Koyamaen's Shin Matcha presentation box, ready to give or keep for a special morning. In stock only while the spring release lasts.
• Best for: Matcha enthusiasts who follow the new-harvest season, and anyone who wants to taste the difference a first picking makes.