{"product_id":"sei-you-sha-by-atami-tea","title":"Sei You Sha by Atami Tea","description":"\u003cp\u003e\u003cstrong\u003eSei You Sha (西陽舎)\u003c\/strong\u003e is a distinctive departure from Uji-grown matcha — grown in tea fields at the base of Mt. Fuji along the Atami coast of Shizuoka, then gently roasted to develop a deep, nutty character reminiscent of Hoshino and Hizodenrai varieties. The result is a matcha that smells like sweet, toasted tea leaves and drinks smooth and creamy, with real umami depth and only the gentlest edge of bitterness. From Atami Tea.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy Sei You Sha?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eToasted, nutty flavor:\u003c\/strong\u003e Umami-rich, smooth, and creamy, with distinctive roasted-nutty undertones and just a touch of mild bitterness — closer to a warm, toasted character than the bright vegetal notes of most ceremonial matcha.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile in the cup:\u003c\/strong\u003e Balanced enough to enjoy as usucha, and the nutty depth holds up beautifully in a matcha latte — it's been a standout choice at specialty cafe pop-ups for exactly that reason.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDistinctive craft:\u003c\/strong\u003e Gently roasted (焙煎) during processing, a technique rarely used in ceremonial matcha — it's what gives Sei You Sha its sweet, tea-forward aroma and nutty fragrance in the dry leaf.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA different terroir:\u003c\/strong\u003e Grown in tea fields at the base of Mt. Fuji along Shizuoka's Atami coast — distinctly different growing conditions from the Uji-grown matchas most drinkers know.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Matcha drinkers who love nutty, toasted flavors (think roasted hazelnut or barley) and want something different from the typical bright, grassy ceremonial profile.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atami Tea","offers":[{"title":"30g Can","offer_id":52832937181466,"sku":"AT-SYS-30-CAN","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4388\/1242\/files\/AT_Seiyousha_30g_Can.webp?v=1788900778","url":"https:\/\/kanso-tea.com\/products\/sei-you-sha-by-atami-tea","provider":"Kanso Tea","version":"1.0","type":"link"}