{"title":"The New Year Matcha Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCelebrate the New Year with a cup of intention and good fortune. Inspired by the Japanese tradition of \u003cstrong data-start=\"415\" data-end=\"437\"\u003eObukucha (Daifuku)\u003c\/strong\u003e—the first tea enjoyed to invite health, happiness, and prosperity—this collection features carefully selected matcha for a fresh beginning. Smooth, balanced, and elegant, each offering is suited for quiet reflection and seasonal gatherings. \u003c\/p\u003e\n\u003cp\u003eThis limited collection brings together exceptional matcha from \u003cstrong data-start=\"745\" data-end=\"813\"\u003eMarukyu Koyamaen, Kanbayashi Shunsho, Maruyasu, and Gion Tsujiri\u003c\/strong\u003e, honoring time-tested craftsmanship and New Year ritual.\u003c\/p\u003e","products":[{"product_id":"obukucha-by-marukyu-koyamaen-new-year-limited-edition","title":"Obukucha by Marukyu Koyamaen (New Year Limited Edition)","description":"\u003cp\u003e\u003cstrong\u003eObukucha\u003c\/strong\u003e (大福茶 - \"Good Fortune Tea\") by \u003cstrong\u003eMarukyu Koyamaen\u003c\/strong\u003e is an exclusive New Year limited-edition ceremonial matcha that celebrates over 1,000 years of Japanese tradition—delivering \u003cstrong\u003eexquisite freshness, mildness, and richness with strong, intense flavors and an exceptionally long aftertaste\u003c\/strong\u003e. Released from early December until mid-January while supplies last, this special matcha embodies the ancient practice of drinking Obukucha on New Year's Day to bring good fortune, health, and prosperity for the coming year.\u003c\/p\u003e\n\u003cp\u003eThe tradition of Obukucha dates back to 951 CE during the reign of Emperor Murakami, when a serious epidemic swept through Kyoto. Buddhist priest Kuya of Rokuharamitsu-ji Temple distributed tea to the suffering people, and miraculously, the epidemic subsided. The emperor himself drank this tea and recovered, establishing the annual custom of drinking \"Obukucha\"—originally meaning \"the tea drunk by the Emperor\" (皇服茶), but now written with characters meaning \"Great Fortune\" (大福茶). Today, Japanese families gather on New Year's Day to share Obukucha together, praying for health, happiness, and good fortune in the year ahead.\u003c\/p\u003e\n\u003cp\u003eFounded in 1704 during the Genroku era, \u003cstrong\u003eMarukyu Koyamaen\u003c\/strong\u003e honors this sacred tradition with their exclusive matcha blend, characterized by a \u003cstrong\u003erich tea with strong, intense flavors\u003c\/strong\u003e that has no bitter or astringent notes. This well-balanced matcha is more temperamental than other blends—requiring careful attention to water temperature (80°C for usucha, 90°C for koicha) as slight variations will change the flavor profile. The result is an \u003cstrong\u003eexquisite fusion of matcha freshness, mildness, and richness\u003c\/strong\u003e that creates a moment of reverence and celebration, perfect for beginning the new year with intention and gratitude.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout this matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Year Limited Edition:\u003c\/strong\u003e Exclusively available from early December until mid-January while stocks last—a rare opportunity to participate in an over 1,000-year-old tradition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1,000-Year Tradition:\u003c\/strong\u003e Celebrates the ancient Obukucha custom dating back to 951 CE when Emperor Murakami established the practice of drinking this tea for health and fortune.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong \u0026amp; Intense:\u003c\/strong\u003e Rich tea with strong, intense flavors and an exceptionally long aftertaste—a bold, memorable matcha that makes a statement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Bitterness or Astringency:\u003c\/strong\u003e Despite its intensity, this matcha has no bitter or astringent notes—just clean, pure, powerful umami and sweetness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExquisite Balance:\u003c\/strong\u003e Characterized by an exquisite fusion of matcha freshness, mildness, and richness—three elements harmoniously united.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Preparation:\u003c\/strong\u003e Can be prepared as either koicha (thick tea) to reveal its full intensity or usucha (thin tea) for a lighter yet still profound experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTemperature Sensitive:\u003c\/strong\u003e More temperamental than other blends—requires 80°C water for usucha and 90°C for koicha, as balance is disturbed at lower temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSacred Celebration:\u003c\/strong\u003e Perfect for New Year's Day when families gather to begin the year in the best of health and spirits—a moment of reflection and gratitude.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift-Worthy Presentation:\u003c\/strong\u003e Comes with specially designed packaging box for cans, making it an ideal gift for tea enthusiasts or those celebrating the New Year.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited Availability:\u003c\/strong\u003e Due to high demand and seasonal production, this exclusive blend sells out quickly—secure yours early in December.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e300-Year Heritage:\u003c\/strong\u003e From Marukyu Koyamaen's commitment to \"Making Teas with Quality as the Highest Priority,\" honoring centuries of tradition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Uji Origin:\u003c\/strong\u003e Shade-grown, stone-ground, and packaged in Uji, Kyoto—the birthplace of Japan's finest matcha and the heart of tea culture.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"20g Can","offer_id":51477246083354,"sku":"MK-OBU-20-CAN-PL","price":45.0,"currency_code":"USD","in_stock":false},{"title":"40g Can","offer_id":51477246116122,"sku":"MK-OBU-40-CAN-PL","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4388\/1242\/files\/Marukyu_Koyamaen_Obukucha_1.jpg?v=1766174322"},{"product_id":"obukucha-gold-by-marukyu-koyamaen-new-year-limited-edition","title":"Obukucha (Gold) by Marukyu Koyamaen (New Year Limited Edition)","description":"\u003cp\u003e\u003cstrong\u003eObukucha Gold\u003c\/strong\u003e (大福茶 金印 - \"Good Fortune Tea - Gold Label\") by \u003cstrong\u003eMarukyu Koyamaen\u003c\/strong\u003e is the ultimate expression of New Year celebration—an ultra-luxurious limited-edition ceremonial matcha that delivers \u003cstrong\u003erobust, full-bodied velvety texture with exceptionally long, intense, creamy aftertaste\u003c\/strong\u003e. This premium Gold grade sits above the standard Obukucha, offering a lighter, creamier, sweeter experience with pampering body and mild, frothy sweetness that honors over 1,000 years of Japanese New Year tradition with unmatched elegance and sophistication.\u003c\/p\u003e\n\u003cp\u003eThe tradition of Obukucha dates back to 951 CE during the reign of Emperor Murakami, when a serious epidemic swept through Kyoto. Buddhist priest Kuya of Rokuharamitsu-ji Temple distributed tea to the suffering people, and miraculously, the epidemic subsided. The emperor himself drank this tea and recovered, establishing the annual custom of drinking \"Obukucha\"—originally meaning \"the tea drunk by the Emperor\" (皇服茶), but now written with characters meaning \"Great Fortune\" (大福茶). Marukyu Koyamaen's Gold grade represents the pinnacle of this sacred tradition, offering the most refined and luxurious way to welcome the new year with health, happiness, and prosperity.\u003c\/p\u003e\n\u003cp\u003eReleased from early December until mid January while supplies last, Obukucha Gold is characterized by \u003cstrong\u003evelvety sweetness followed by deep savory notes of umami reminiscent of toasted nori\u003c\/strong\u003e. Upon the very first sip, you're immediately greeted with this luxurious combination that sets it apart from the standard Obukucha. When made as koicha (thick tea), it is distinguished by its pampering, indulgent body, and as usucha (thin tea), by its mild, frothy, sweet creaminess. The brief touch of astringency transitions seamlessly into prolonged sweetness, delivering a well-balanced, mellow flavor that's more gentle and easygoing compared to robust blends, making it perfect for those who enjoy refined elegance in their matcha experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout this matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGold Grade Luxury:\u003c\/strong\u003e The premium tier above standard Obukucha—lighter, creamier, sweeter, and more indulgent for the ultimate New Year celebration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1,000-Year Tradition:\u003c\/strong\u003e Celebrates the ancient Obukucha custom dating back to 951 CE when Emperor Murakami established the practice of drinking this tea for health and fortune.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVelvety Sweetness \u0026amp; Umami:\u003c\/strong\u003e Immediately greets you with velvety sweetness, followed by deep savory notes reminiscent of toasted nori—a luxurious, memorable first impression.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRobust \u0026amp; Full-Bodied:\u003c\/strong\u003e Particularly creamy with exceptionally long, intense, creamy aftertaste—the body and finish linger beautifully, revealing new dimensions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePampering Koicha:\u003c\/strong\u003e When made as thick tea, distinguished by its indulgent, pampering body that envelops the palate in luxury.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMild, Frothy Usucha:\u003c\/strong\u003e As thin tea, delivers mild, frothy, sweet creaminess that's gentle and approachable while maintaining complexity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle \u0026amp; Easygoing:\u003c\/strong\u003e More gentle and easygoing compared to robust blends like Choan—perfect for those seeking refined elegance without intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMild Flavor, Sweet Aroma:\u003c\/strong\u003e Characterized by refreshingly sweet aroma and mild flavor profile that transitions from brief astringency to prolonged sweetness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSacred Celebration:\u003c\/strong\u003e Perfect for New Year's Day when families gather to begin the year in the best of health and spirits—a moment of reverence and gratitude.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift-Worthy Presentation:\u003c\/strong\u003e Comes with specially designed premium New Year packaging box—ideal for gifting to honored guests or tea connoisseurs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtremely Limited Availability:\u003c\/strong\u003e Due to exceptionally high demand and limited Gold grade production, only one item per order—secure yours early in December.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e300-Year Heritage:\u003c\/strong\u003e From Marukyu Koyamaen's unwavering commitment to \"Making Teas with Quality as the Highest Priority,\" this represents their finest New Year offering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Uji Origin:\u003c\/strong\u003e Shade-grown from the most pristine leaves, stone-ground, and packaged in Uji, Kyoto—the birthplace of Japan's finest matcha.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"20g Can","offer_id":51477563900186,"sku":"MK-OBU-20-CAN-GD","price":65.0,"currency_code":"USD","in_stock":false},{"title":"40g Can","offer_id":51477563932954,"sku":"MK-OBU-40-CAN-GD","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4388\/1242\/files\/Marukyu_Koyamaen_Obukucha_Gold.jpg?v=1766192931"},{"product_id":"geishun-yo-usucha-by-gion-tsujiri-new-year-limited-edition","title":"Geishun yo Usucha by Gion Tsujiri (New Year Limited Edition)","description":"\u003cp\u003e\u003cstrong\u003eGeishun yo Usucha\u003c\/strong\u003e (迎春用薄茶 - \"Thin Tea for Welcoming Spring\") by \u003cstrong\u003eGion Tsujiri\u003c\/strong\u003e is an exclusive New Year limited-edition ceremonial matcha that delivers \u003cstrong\u003emellow yet refreshing sweet aroma with rich umami flavor\u003c\/strong\u003e—a festive blend crafted to honor the spirit of renewal and tradition during the New Year season. Available only during the year-end period in a specially designed festive New Year can, this exquisite usucha invites you to pause, reflect on the past year, and celebrate new beginnings with a cup of exceptional quality.\u003c\/p\u003e\n\u003cp\u003eThe tradition of drinking special tea on New Year's Day connects to the ancient \u003cstrong\u003eObukucha\u003c\/strong\u003e custom dating back to 951 CE, when Emperor Murakami recovered from an epidemic after drinking tea distributed by Buddhist priest Kuya of Rokuharamitsu-ji Temple. This sacred practice of drinking \"Good Fortune Tea\" (大福茶) to welcome health, happiness, and prosperity continues today. Gion Tsujiri's Geishun yo Usucha represents a refined interpretation of this time-honored tradition—specifically crafted for usucha (thin tea) preparation, making it perfect for families to gather and share as they welcome the new year together.\u003c\/p\u003e\n\u003cp\u003eFounded over 160 years ago in Uji, Kyoto, \u003cstrong\u003eGion Tsujiri\u003c\/strong\u003e is renowned for its dedication to premium Japanese tea craftsmanship and meticulous stone-grinding techniques. Geishun yo Usucha is made by carefully grinding selected high-quality tencha leaves in a stone mill at just 40 grams per hour, and as soon as you open the package, a \u003cstrong\u003erich aroma tickles your nose\u003c\/strong\u003e. When you take a sip, you'll be greeted with a mellow, yet somehow refreshing sweet aroma and umami flavor—a thin tea that allows you to fully enjoy the goodness of matcha. In times of hustle and bustle, this New Year matcha offers a moment to refresh yourself and begin the year with intention and gratitude.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout this matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Year Limited Edition:\u003c\/strong\u003e Available exclusively during the year-end season in a festive New Year can—a special offering that can only be purchased at this time of year.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsucha Perfection:\u003c\/strong\u003e Specifically crafted for thin tea preparation—mellow yet refreshing with balanced sweetness and umami that's perfect for everyday New Year enjoyment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1,000-Year Tradition:\u003c\/strong\u003e Honors the ancient Obukucha custom of drinking special tea on New Year's Day for health and good fortune—a sacred practice dating back to Emperor Murakami.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMellow \u0026amp; Refreshing:\u003c\/strong\u003e Rich aroma greets you immediately upon opening—sweet, refreshing character with deep umami creates a satisfying, well-rounded experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Stone-Ground:\u003c\/strong\u003e Carefully ground from selected high-quality tencha leaves at just 40 grams per hour—traditional craftsmanship ensures vibrant color and silky texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Aromatic Experience:\u003c\/strong\u003e As soon as you open the package, a rich aroma tickles your nose—the sensory journey begins before the first sip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFestive Presentation:\u003c\/strong\u003e Comes in a specially designed New Year can with festive motifs—perfect for gifting or celebrating the season with loved ones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSacred Celebration:\u003c\/strong\u003e Perfect for New Year's Day when families gather to begin the year in the best of health and spirits—a moment of mindfulness and renewal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Preparation:\u003c\/strong\u003e Ideal for traditional usucha or matcha lattes—its balanced character shines in both preparations without bitterness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort Shelf Life:\u003c\/strong\u003e Best before date approximately 60 days—consume as soon as possible after opening to enjoy peak freshness and aroma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e160+ Year Heritage:\u003c\/strong\u003e From Gion Tsujiri's unwavering commitment to premium Japanese tea craftsmanship and the timeless elegance of Kyoto tea culture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Uji Origin:\u003c\/strong\u003e Shade-grown, stone-ground, and packaged in Uji, Kyoto—the birthplace of Japan's finest matcha.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gion Tsujiri","offers":[{"title":"Default Title","offer_id":51480013635866,"sku":"GT-GEI-30-CAN","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4388\/1242\/files\/Geishun_no_Usucha_by_Gion_Tsujiri_1.jpg?v=1766195457"},{"product_id":"geishun-yo-koicha-by-gion-tsujiri-new-year-limited-edition","title":"Geishun yo Koicha by Gion Tsujiri (New Year Limited Edition)","description":"\u003cp\u003e\u003cstrong\u003eGeishun yo Koicha\u003c\/strong\u003e (迎春用濃茶 - \"Thick Tea for Welcoming Spring\") by \u003cstrong\u003eGion Tsujiri\u003c\/strong\u003e is an exclusive New Year limited-edition ceremonial matcha that delivers \u003cstrong\u003evelvety texture, deep umami, and harmonious sweetness\u003c\/strong\u003e—a luxurious koicha blend crafted to honor the spirit of renewal and tradition during the New Year season. This masterpiece features the finest hand-selected tencha leaves stone-ground to perfection, available only during the year-end period in a specially designed festive New Year can. Every sip is an indulgent experience that captures the elegance and tradition of Kyoto's tea culture.\u003c\/p\u003e\n\n\u003cp\u003eThe tradition of drinking special tea on New Year's Day connects to the ancient \u003cstrong\u003eObukucha\u003c\/strong\u003e custom dating back to 951 CE, when Emperor Murakami recovered from an epidemic after drinking tea distributed by Buddhist priest Kuya of Rokuharamitsu-ji Temple. This sacred practice of drinking \"Good Fortune Tea\" (大福茶) to welcome health, happiness, and prosperity continues today. Gion Tsujiri's Geishun yo Koicha represents the pinnacle of this time-honored tradition—specifically crafted for koicha (thick tea) preparation, offering the most refined and ceremonial way to begin the new year with intention and gratitude.\u003c\/p\u003e\n\n\u003cp\u003eFounded over 160 years ago in Uji, Kyoto, \u003cstrong\u003eGion Tsujiri\u003c\/strong\u003e is renowned for its dedication to premium Japanese tea craftsmanship and meticulous stone-grinding techniques at just 40 grams per hour. As soon as you open the package, a \u003cstrong\u003erich aroma tickles your nose\u003c\/strong\u003e. When you take a sip of the thick tea, you'll be greeted with a \u003cstrong\u003erich, sweet aroma that spreads through your palate and the full-bodied flavor of matcha\u003c\/strong\u003e. In times of hustle and bustle at year-end, this New Year matcha offers a moment to refresh yourself, reflect on the year that has passed, and celebrate the new beginnings ahead with a cup of unparalleled quality and refinement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout this matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Year Limited Edition:\u003c\/strong\u003e Available exclusively during the year-end season in a festive New Year can—a special offering that can only be purchased at this time of year.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKoicha Masterpiece:\u003c\/strong\u003e Features the finest hand-selected tencha leaves for thick tea preparation—velvety texture, deep umami, and harmonious sweetness create an indulgent experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1,000-Year Tradition:\u003c\/strong\u003e Honors the ancient Obukucha custom of drinking special tea on New Year's Day for health and good fortune—a sacred practice dating back to Emperor Murakami.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, Sweet Aroma:\u003c\/strong\u003e As soon as you open the package, a rich aroma tickles your nose—when you take a sip, the sweet aroma spreads beautifully through your palate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Bodied Flavor:\u003c\/strong\u003e You can fully enjoy the rich, sweet aroma and the full-bodied flavor of matcha that defines exceptional koicha preparation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Stone-Ground:\u003c\/strong\u003e Carefully ground from selected high-quality tencha leaves at just 40 grams per hour—traditional craftsmanship ensures vibrant jade-green color and silky texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVelvety Texture:\u003c\/strong\u003e Stone-ground to perfection, creating an ultra-smooth, luxurious mouthfeel that coats the palate beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Umami \u0026amp; Harmonious Sweetness:\u003c\/strong\u003e Perfectly balanced flavor profile with profound umami depth complemented by natural sweetness—no bitterness, just pure indulgence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFestive Presentation:\u003c\/strong\u003e Comes in a specially designed New Year can with festive motifs—perfect for gifting or celebrating the season with loved ones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSacred Celebration:\u003c\/strong\u003e Ideal for traditional tea ceremonies or as a special treat to mark the New Year season—a moment of reverence and renewal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort Shelf Life:\u003c\/strong\u003e Best before date approximately 60 days—consume as soon as possible after opening to enjoy peak freshness and aroma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e160+ Year Heritage:\u003c\/strong\u003e From Gion Tsujiri's unwavering commitment to premium Japanese tea craftsmanship and the timeless elegance of Kyoto tea culture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Uji Origin:\u003c\/strong\u003e Shade-grown, stone-ground, and packaged in Uji, Kyoto—the birthplace of Japan's finest matcha.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gion Tsujiri","offers":[{"title":"Default Title","offer_id":51480323817754,"sku":"GT-GYK-30-CAN","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4388\/1242\/files\/Geishun_no_Koicha_by_Gion_Tsujuri_1.jpg?v=1766195844"},{"product_id":"new-year-matcha-set-by-gion-tsujiri-limited-edition","title":"New Year Matcha Set by Gion Tsujiri (Limited Edition)","description":"\u003cp\u003eThe \u003cstrong\u003eNew Year Matcha Set by Gion Tsujiri\u003c\/strong\u003e is an exclusive limited-edition gift set that honors over 1,000 years of Japanese New Year tradition—featuring two exceptional ceremonial matchas: \u003cstrong\u003eGeishun yo Usucha\u003c\/strong\u003e (30g) and \u003cstrong\u003eGeishun yo Koicha\u003c\/strong\u003e (30g). This beautifully curated duo offers both the mellow refreshment of thin tea and the luxurious indulgence of thick tea, providing the complete New Year matcha experience in one festive package. Perfect for celebrating the arrival of the new year or gifting to tea enthusiasts, this set captures the spirit of renewal, tradition, and prosperity.\u003c\/p\u003e\n\u003cp\u003eThe tradition of drinking special tea on New Year's Day connects to the ancient \u003cstrong\u003eObukucha\u003c\/strong\u003e custom dating back to 951 CE, when Emperor Murakami recovered from an epidemic after drinking tea distributed by Buddhist priest Kuya of Rokuharamitsu-ji Temple. This sacred practice of drinking \"Good Fortune Tea\" (大福茶) to welcome health, happiness, and prosperity continues today. Gion Tsujiri's New Year Matcha Set embodies this time-honored tradition with two complementary expressions—\u003cem\u003eGeishun yo Usucha\u003c\/em\u003e for everyday celebration and \u003cem\u003eGeishun yo Koicha\u003c\/em\u003e for ceremonial moments—allowing families to gather and share the ritual of New Year tea together.\u003c\/p\u003e\n\u003cp\u003eFounded over 160 years ago in Uji, Kyoto, \u003cstrong\u003eGion Tsujiri\u003c\/strong\u003e is renowned for its dedication to premium Japanese tea craftsmanship and meticulous stone-grinding techniques at just 40 grams per hour. Each matcha in this set is made by carefully grinding selected high-quality tencha leaves, and as soon as you open the package, a \u003cstrong\u003erich aroma tickles your nose\u003c\/strong\u003e. The \u003cem\u003eUsucha\u003c\/em\u003e offers a mellow yet refreshing sweet aroma with balanced umami—perfect for daily enjoyment. The \u003cem\u003eKoicha\u003c\/em\u003e delivers velvety texture, deep umami, and harmonious sweetness—ideal for special ceremonial moments. 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This seasonal blend marries the elegant creaminess of \u003cstrong\u003eAsahi cultivar\u003c\/strong\u003e with the smooth, traditional umami of \u003cstrong\u003eSamidori cultivar\u003c\/strong\u003e—two of Uji's most prestigious tea varieties—resulting in a light-bodied usucha with complex fruity aromatics, subtle toasty notes, gentle creaminess, and a mellow, slightly astringent finish that embodies the spirit of renewal and good fortune.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Obukucha Tradition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eObukucha, meaning \"Good Fortune Tea,\" carries over 1,000 years of history dating back to 951 AD, when Buddhist priest Kūya distributed tea during a devastating epidemic in Kyoto to help people recover. Emperor Murakami drank this special tea at New Year and was cured, establishing the tradition of drinking Ōbukucha on the first days of the year for good health and prosperity. Originally spelled 皇服茶 (the tea the Emperor drinks), it evolved into 大福茶 (great fortune tea), symbolizing the wish for happiness, good health, and fortune in the coming year. This tradition continues today throughout Japan, particularly in Kyoto, where tea is ceremonially served at temples and homes to usher in blessings for the new year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy This Limited Edition Matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for:\u003c\/strong\u003e New Year celebrations, tea ceremonies, meaningful gift-giving during the holiday season, special gatherings with family and friends, and anyone seeking to participate in an authentic Japanese cultural tradition with over a millennium of history.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrestigious Cultivar Blend:\u003c\/strong\u003e Combines Asahi—known for its elegant, creamy character and exceptional smoothness—with Samidori—celebrated for its traditional Kyoto-style umami, creating a harmonious balance of refinement and depth found only in premium Uji matcha.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplex Aromatic Profile:\u003c\/strong\u003e Opens with fruity notes reminiscent of peach and apricot, followed by nutty undertones and light toasty accents from the aging process—a sophisticated sensory experience that sets this seasonal blend apart from everyday matcha.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-Bodied Usucha Character:\u003c\/strong\u003e Slightly astringent yet gentle on the palate with smooth creaminess—accessible for matcha beginners while offering complexity that ceremonial tea enthusiasts appreciate, making it perfect for New Year gatherings and special occasions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeasonal Limited Availability:\u003c\/strong\u003e Released exclusively during the winter holiday season to honor the ancient tradition—a rare opportunity to experience a matcha crafted specifically for celebration, renewal, and auspicious beginnings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeritage Craftsmanship:\u003c\/strong\u003e From Maruyasu Tea, established 1872 in Tsuchiyama along the historic Tōkaidō route—over 150 years of tea-making expertise combining traditional stone-grinding methods with careful cultivar selection from Shiga Prefecture's tea fields.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeremonial Grade Quality:\u003c\/strong\u003e Mellow, no sharp or bitter notes—suitable for both traditional usucha preparation and koicha thick tea, offering versatility for tea ceremony practitioners and home tea lovers alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSymbolic Significance:\u003c\/strong\u003e Share this matcha with family and friends to honor Japanese New Year customs, bringing wishes of good fortune, health, and happiness—a meaningful gift that carries centuries of cultural tradition and blessings for the year ahead.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maruyasu","offers":[{"title":"Default Title","offer_id":51652945903898,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4388\/1242\/files\/Obukucha_by_Maruyasu.jpg?v=1770000383"},{"product_id":"oshogatsuyo-daifuku-by-kanbayashi-shunsho","title":"Oshogatsuyo Daifuku by Kanbayashi Shunsho (New Year Limited Edition)","description":"\u003cp\u003e\u003cstrong\u003eŌshōgatsu-yō Daifuku (お正月用大福) – New Year Limited Edition\u003c\/strong\u003e is a ceremonial-grade usucha matcha created exclusively for the Japanese New Year celebration by \u003cstrong\u003eKanbayashi Shunshō\u003c\/strong\u003e, the legendary 15-generation tea house from Uji, Kyoto with over 460 years of unbroken heritage. This seasonal blend embodies the festive spirit of Oshōgatsu with a medium-bodied, sweet character featuring the signature Kanbayashi toasty-nutty notes, smooth creaminess, gentle sweetness, and no bitterness—making it an approachable yet refined matcha for welcoming the new year with family and friends.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Ōbukucha (Daifukucha) Tradition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDaifukucha (大福茶), also known as Ōbukucha, carries over 1,000 years of tradition dating back to 951 AD. During a devastating epidemic in Kyoto, Buddhist priest Kūya distributed special tea to help people recover. Emperor Murakami drank this tea at New Year and was cured, establishing the custom of drinking \"Good Fortune Tea\" (Daifuku) on the first days of the year for health and prosperity. Originally spelled 皇服茶 (the tea the Emperor drinks), it evolved into 大福茶 (great fortune tea), symbolizing wishes for happiness and good health in the coming year. 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